Measuring and managing the reputation of business consultancies
Volker Nissen and Johannes Dittler
| Year of publication: |
[2019]
|
|---|---|
| Authors: | Nissen, Volker ; Dittler, Johannes |
| Published in: |
Advances in consulting research : recent findings and practical cases. - Cham, Switzerland : Springer, ISBN 3-319-95998-0. - 2019, p. 103-131
|
| Subject: | Unternehmensberatung | Consultancy services | Firmenimage | Corporate reputation | Messung | Measurement | Öffentlichkeitsarbeit | Public relations |
| Extent: | Illustrationen |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.1007/978-3-319-95999-3_5 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011928300