Measuring and testing advertising-induced rotation in the demand curve
Year of publication: |
2010
|
---|---|
Authors: | Zheng, Yuqing ; Kinnucan, Henry W. ; Kaiser, Harry M. |
Published in: |
Applied economics. - Abingdon : Routledge, ISSN 0003-6846, ZDB-ID 280176-0. - Vol. 42.2010, 13/15, p. 1601-1614
|
Subject: | Nachfragesystem | Demand system | Werbung | Advertising | Wirkungsanalyse | Impact assessment | Alkoholfreies Getränk | Non-alcoholic beverage | USA | United States |
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