Measuring Asymmetries in Brand Associations Using Correspondence Analysis
Year of publication: |
2004
|
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Authors: | Greenacre, Michael ; Torres Lacomba, Anna |
Publisher: |
[S.l.] : SSRN |
Subject: | Theorie | Theory | Markenführung | Brand management | Messung | Measurement | Multivariate Analyse | Multivariate analysis | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Markenartikel | Brand |
Extent: | 1 Online-Ressource (26 p) |
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Type of publication: | Book / Working Paper |
Language: | English |
Other identifiers: | 10.2139/ssrn.394283 [DOI] |
Classification: | C19 - Econometric and Statistical Methods: General. Other ; C88 - Other Computer Software |
Source: | ECONIS - Online Catalogue of the ZBW |
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