Measuring brand loyalty on the individual level : a comparative study
Udo Wagner ; Christa Boyer
| Year of publication: |
1999
|
|---|---|
| Authors: | Wagner, Udo ; Boyer, Christa |
| Publisher: |
Wien : Inst. f. Betriebswirtschaftslehre d. Univ. Wien |
| Subject: | Markentreue | Messung | Kundenforschung |
| Extent: | 13 Bl. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 3-901937-03-X |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004594045