Measuring Brand Value in an Equilibrium Framework
| Year of publication: |
2009
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|---|---|
| Authors: | Goldfarb, Avi ; Lu, Qiang ; Moorthy, Sridhar |
| Published in: |
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences. - Hanover, Md : INFORMS, ISSN 0732-2399, ZDB-ID 883054x. - Vol. 28.2009, 1, p. 69-86
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