Measuring brand value with scanner data
Year of publication: |
1993
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Authors: | Kamakura, W.A. ; Russell, G.J. |
Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 6226917. - Vol. 10.1993, 1, p. 9-22
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