Measuring buyers' perceptions of conflict in business-to-business sales interactions
| Year of publication: |
2004
|
|---|---|
| Authors: | Reid, David A. ; Pullins, Ellen Bolman ; Plank, Richard E. ; Buehrer, Richard E. |
| Published in: |
The journal of business & industrial marketing. - Bradford : Emerald, ISSN 0885-8624, ZDB-ID 6495503. - Vol. 19.2004, 4, p. 236-249
|