Measuring co-alignment
Year of publication: |
2008
|
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Authors: | Taylor, Marcia H. ; Olsen, Michael D. |
Published in: |
Handbook of hospitality strategic management. - Amsterdam : Butterworth-Heinemann, ISBN 0-08-045079-2. - 2008, p. 391-403
|
Subject: | Strategisches Management | Strategic management | Wettbewerbsstrategie | Competitive strategy | Ressourcenorientierter Ansatz | Resource-based view | Hotellerie | Hotel industry |
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