Measuring consumer and competitive impact with elasticity decompositions
Year of publication: |
2007
|
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Authors: | Steenburgh, Thomas J. |
Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 44.2007, 4, p. 636-646
|
Subject: | Nachfrage | Demand | Elastizität | Elasticity | Dekompositionsverfahren | Decomposition method | Konsumentenverhalten | Consumer behaviour | Theorie | Theory |
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