Measuring consumer brand preference
Year of publication: |
1967
|
---|---|
Authors: | Padberg, D. I. ; Walker, F. E. ; Kepner, K. W. |
Published in: |
Journal of farm economics. - Menasha, Wis. : [Verlag nicht ermittelbar], ISSN 1071-1031, ZDB-ID 218187-3. - Vol. 49.1967, 3, p. 723-733
|
Subject: | Markenartikel | Marktpsychologie | Vereinigte Staaten |
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