Measuring consumer preferences for complex products : a compositional approach based on paired comparisons
Sören W. Scholz, Martin Meissner, and Reinhold Decker
| Year of publication: |
2010
|
|---|---|
| Authors: | Scholz, Sören W. ; Meißner, Martin ; Decker, Reinhold |
| Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 47.2010, 4, p. 685-698
|
| Subject: | Conjoint-Analyse | Conjoint analysis | AHP-Verfahren | AHP approach | Marktforschung | Market research |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009235360