Measuring consumer preferences for video content provision via cord-cutting behavior
Year of publication: |
2017
|
---|---|
Authors: | Prince, Jeff ; Greenstein, Shane M. |
Published in: |
Journal of economics & management strategy : JEMS. - Malden, Mass. [u.a.] : Blackwell, ISSN 1058-6407, ZDB-ID 1123863-X. - Vol. 26.2017, 2, p. 293-317
|
Subject: | Fernsehsender | Television industry | Vertriebsweg | Distribution channel | Konsumentenverhalten | Consumer behaviour | USA | United States |
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