Measuring consumer readiness to purchase green products
Year of publication: |
2018
|
---|---|
Authors: | Vowles, Nicole S. ; Chang, Tung-zong |
Published in: |
Journal of customer behaviour. - Helensburgh : Westburn, ISSN 1475-3928, ZDB-ID 2163005-7. - Vol. 17.2018, 1/2, p. 31-47
|
Subject: | Green marketing | Consumer behaviour | Environmental sustainability | Measure development | Konsumentenverhalten | Öko-Marketing | Umweltbewusstsein | Environmental consciousness | Öko-Produkt | Sustainable product | Nachhaltige Entwicklung | Sustainable development | Messung | Measurement | Umweltmanagement | Environmental management |
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