Measuring consumer switching costs in the television industry
Year of publication: |
2016
|
---|---|
Authors: | Shcherbakov, Oleksandr |
Published in: |
The Rand journal of economics. - Hoboken, NJ : Wiley, ISSN 0741-6261, ZDB-ID 798131-4. - Vol. 47.2016, 2, p. 366-393
|
Subject: | Fernsehprogramm | Television programme | Konsumentenverhalten | Consumer behaviour | Wechselverhalten | Switching behaviour | Simulation | USA | United States | 1992-2006 |
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