Measuring Consumers’ Preferences for Metered Pricing of Services
Year of publication: |
2014
|
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Authors: | Schlereth, Christian |
Other Persons: | Skiera, Bernd (contributor) ; Wolk, Agnieszka (contributor) |
Publisher: |
[2014]: [S.l.] : SSRN |
Subject: | Preismanagement | Pricing strategy | Zahlungsbereitschaftsanalyse | Willingness to pay | Conjoint-Analyse | Conjoint analysis | Deutschland | Germany | Konsumentenverhalten | Consumer behaviour | Internetnutzung | Internet usage |
Description of contents: | Abstract [papers.ssrn.com] |
Extent: | 1 Online-Ressource |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: Journal of Service Research, Vol. 14, Issue 4, 443-459 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments 2011 erstellt Volltext nicht verfügbar |
Classification: | M1 - Business Administration ; M3 - Marketing and Advertising |
Source: | ECONIS - Online Catalogue of the ZBW |
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