Measuring corporate personality : a critical review and new insights
Oleg Gorbaniuk, Wiktor Razmus, Kasia Firlej, Agnieszka Lebiedowicz, Maciej Leszczyński
| Year of publication: |
October 2017
|
|---|---|
| Authors: | Gorbaniuk, Oleg ; Razmus, Wiktor ; Firlej, Kasia ; Lebiedowicz, Agnieszka ; Leszczyński, Maciej |
| Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1350-231X, ZDB-ID 2098132-6. - Vol. 24.2017, 5, p. 423-438
|
| Subject: | Business organisations | Corporate image | Psycho-lexikal approach | Consomer behavior | Firmenimage | Corporate reputation | USA | United States | Corporate Social Responsibility | Corporate social responsibility |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1057/s41262-017-0042-8 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011799029