Measuring country image : theory, method, and effects
Alexander Buhmann
| Alternative title: | The constitution and effects of country images |
|---|---|
| Year of publication: |
[2016]
|
| Authors: | Buhmann, Alexander |
| Institutions: | Springer Fachmedien Wiesbaden (publisher) |
| Publisher: |
Wiesbaden : Springer Fachmedien Wiesbaden GmbH |
| Subject: | Herkunftsbezeichnung | Designation of origin | Messung | Measurement | Nationalkultur | National culture | Meinung | Opinion | Reputation | Öffentlichkeitsarbeit | Public relations | Strukturgleichungsmodell | Structural equation model | Theorie | Theory | Schätzung | Estimation | Deutschland | Germany | Schweiz | Switzerland | Nationalbewusstsein | Prestige | Image |
| Description of contents: | Table of Contents [gbv.de] ; Description [deposit.dnb.de] ; Description [springer.com] |
freely available
| Extent: | 163 Seiten in 1 Teil 21 cm x 14.8 cm, 0 g |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | English |
| Thesis: | Dissertation, University of Fribourg, Switzerland, 2015 |
| Notes: | "Dissertation University of Fribourg, Switzerland, 2015 (original title: "The constitution and effects of country images: theory and measurement of a central target construct in international public relations and public diplomacy"), published by Springer Fachmedien Wiesbaden in 2016." - Rückseite der bevorzugten Informationsquelle |
| ISBN: | 3-658-15406-3 ; 978-3-658-15406-6 ; 978-3-658-15407-3 |
| Other identifiers: | 10.1007/978-3-658-15407-3 [DOI] |
| Classification: | Marketing ; Öffentlichkeit |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011517647