Measuring delightful customer experiences : the validation and testing of a customer delight scale along with its antecedents and effects
Year of publication: |
2020
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Authors: | Torres, Edwin N. ; Zhang, Tingting ; Ronzoni, Giulio |
Published in: |
International journal of hospitality management. - Amsterdam [u.a.] : Elsevier, ISSN 0278-4319, ZDB-ID 1074264-5. - Vol. 87.2020, p. 1-17
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Subject: | Restaurants | Theme parks | Hotels | Customer delight | Retail | Scale development | Scale validation | Service marketing | Kundenzufriedenheit | Customer satisfaction | Konsumentenverhalten | Consumer behaviour | Dienstleistungsqualität | Service quality | Hotellerie | Hotel industry | Beziehungsmarketing | Relationship marketing | Messung | Measurement | Gastronomie | Restaurant industry | Einzelhandel | Retail trade | Kundenservice | Customer service |
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