Measuring ease of use of mobile applications in e-commerce retailing from the perspective of consumer online shopping behaviour patterns
Year of publication: |
2020
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Authors: | Li, Xiong ; Zhao, Xiaodong ; Xu, Wangtu ; Pu, Wei |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 55.2020, p. 1-12
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Subject: | Consumer online shopping behaviour | E-commerce retailing | Ease of use | Information distance | Mobile apps | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Einzelhandel | Retail trade | Electronic Commerce | E-commerce | Innovationsakzeptanz | Innovation adoption | Mobile Anwendung | Mobile application | Online-Marketing | Internet marketing |
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