Measuring effectiveness of customer relationship management in Indian retail banks
C. Padmavathy; M. S. Balaji; V. J. Sivakumar
| Year of publication: |
2012
|
|---|---|
| Authors: | Padmavathy, C. ; Balaji, M. S. ; Sivakumar, V. J. |
| Published in: |
The international journal of bank marketing : IJBM. - Bingley : Emerald Publishing Limited, ISSN 0265-2323, ZDB-ID 395277-0. - Vol. 30.2012, 4, p. 246-266
|
| Subject: | Privatkundengeschäft | Personal banking | Beziehungsmarketing | Relationship marketing | Werbewirkung | Advertising effects | Indien | India |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009581865