Measuring electronic Word-of-Mouth effectiveness : developing and applying the eWOM trust scale
Wolfgang Weitzl
| Year of publication: |
[2017]
|
|---|---|
| Authors: | Weitzl, Wolfgang |
| Institutions: | Springer Fachmedien Wiesbaden (publisher) |
| Publisher: |
Wiesbaden : Springer Gabler |
| Subject: | Virales Marketing | Viral marketing | Verbraucher | Consumers | Vertrauen | Confidence | Mund-zu-Mund-Werbung | Soziale Software | Verbraucherverhalten |
| Description of contents: | Table of Contents [gbv.de] ; Description [springer.com] |
| Extent: | XVIII, 373 Seiten Illustrationen 21 cm x 14.8 cm, 0 g |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | English |
| Thesis: | Dissertation, University of Vienna, 2014 |
| ISBN: | 3-658-15888-3 ; 978-3-658-15888-0 ; 978-3-658-15889-7 |
| Other identifiers: | 10.1007/978-3-658-15889-7 [DOI] |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011542277