Measuring Images of Developing Countries: A Scale Development Study
| Year of publication: |
1999
|
|---|---|
| Authors: | Allred, Anthony ; Chakraborty, Goutam ; Miller, Stephen J. |
| Published in: |
Journal of euro-marketing. - Hummelstown, Pa. : IMDA Press, ISSN 1049-6483, ZDB-ID 11091824. - Vol. 8.1999, 3, p. 29-52
|