Measuring interpersonal influence in online conversations
Year of publication: |
2009
|
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Authors: | Dwyer, Paul |
Published in: |
MSI reports : working paper series. - Cambridge, Mass., ISSN 1545-505X, ZDB-ID 2127174-4. - 2009, 2, p. 41-62
|
Subject: | Marketingmanagement | Marketing management | Messung | Measurement | Konsumentenverhalten | Consumer behaviour | Web 2.0-Technologien | Web 2.0 technologies |
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