Measuring involvement of a network of customers in NPD
Year of publication: |
March 2016
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Authors: | Lynch, Patrick ; O'Toole, Thomas ; Biemans, Wim |
Published in: |
The journal of product innovation management : an international publication of the Product Development & Management Association. - Oxford : Blackwell Publishing, ISSN 0737-6782, ZDB-ID 722136-8. - Vol. 33.2016, 2, p. 166-180
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Subject: | Produktentwicklung | New product development | Kundenintegration | Customer integration | Sozialforschung | Social research | Messung | Measurement | Data Mining | Data mining | Irland | Ireland |
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