Measuring long-run marketing effects and their implications for long-run marketing decisions
Year of publication: |
2008
|
---|---|
Authors: | Bronnenberg, Bart ; Dubé, Jean ; Mela, Carl ; Albuquerque, Paulo ; Erdem, Tulin ; Gordon, Brett ; Hanssens, Dominique ; Hitsch, Guenter ; Hong, Han ; Sun, Baohong |
Published in: |
Marketing Letters. - Springer. - Vol. 19.2008, 3, p. 367-382
|
Publisher: |
Springer |
Subject: | Long-run marketing | Durable goods | Choice dynamics |
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