Measuring market response to price changes : a classification approach
Year of publication: |
1995
|
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Authors: | Mulhern, Francis J. |
Other Persons: | Leone, Robert P. (contributor) |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 33.1995, 3, p. 197-205
|
Subject: | Marketingmanagement | Marketing management | Preismanagement | Pricing strategy | Marktforschung | Market research | Zeitreihenanalyse | Time series analysis | Clusteranalyse | Cluster analysis | Theorie | Theory |
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