Measuring Marketing Effectiveness and Value: The Unisys Marketing Dashboard
Year of publication: |
2004
|
---|---|
Authors: | Miller, Amy ; Cioffi, Jennifer |
Published in: |
Journal of Advertising Research. - Cambridge University Press. - Vol. 44.2004, 03, p. 237-243
|
Publisher: |
Cambridge University Press |
Description of contents: | Abstract [journals.cambridge.org] |
Saved in:
Saved in favorites
Similar items by person
-
Measuring Marketing Effectiveness and Value: The Unisys Marketing Dashboard
Miller, Amy, (2004)
-
Developing emotional and social intelligence : exercises for leaders, individuals, and teams
Hughes, Marcia M., (2011)
-
Miller, Amy, (1995)
- More ...