Measuring marketing‐mix effects in the 32/64 bit video‐game console market
Year of publication: |
2009
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Authors: | Chintagunta, Pradeep K. ; Nair, Harikesh S. ; Sukumar, R. |
Published in: |
Journal of applied econometrics. - Chichester : Wiley-Blackwell, ISSN 0883-7252, ZDB-ID 6339414. - Vol. 24.2009, 3, p. 421-446
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