Measuring meaningful differences : sensory testing based decision making in an industrial context ; applications of signal detection theory and Thurstonian modelling
Danielle Helena Alice van Hout
| Year of publication: |
2014
|
|---|---|
| Authors: | Hout, Danielle Helena Alice van |
| Publisher: |
Rotterdam : ERIM |
| Subject: | Entscheidung | Decision | Produktentwicklung | New product development | Präferenztheorie | Theory of preferences | Wahrnehmung | Perception | Experiment | Konsumgüterindustrie | Consumer goods industry |
| Extent: | Online-Ressource (148 S.) graph. Darst. |
|---|---|
| Series: | ERIM Ph. D. series research in management / Erasmus Institute of Management. - Rotterdam [u.a.] : ERIM, ISSN 1568-1726, ZDB-ID 2703535-9. - Vol. 304 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis ; Graue Literatur ; Non-commercial literature |
| Language: | English |
| Thesis: | Rotterdam, Univ., Diss., 2014 |
| ISBN: | 978-90-5892-350-9 |
| Other identifiers: | hdl:1765/50387 [Handle] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010347652