Measuring media audiences
Year of publication: |
1994
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Other Persons: | Kent, Raymond A. (contributor) |
Publisher: |
London [u.a.] : Routledge |
Subject: | Massenmedien | Publikum | Messung | Aufsatzsammlung |
Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
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Viewing, reading, listening : audiences and cultural reception
Cruz, Jon, (1994)
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Selective exposure to communication
Zillmann, Dolf, (1985)
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Black marks : minority ethnic audiences and media
Ross, Karen, (2001)
- More ...
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Cases as configurations : using combinatorial and fuzzy logic to analyse marketing data
Kent, Raymond A., (2007)
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Data construction and data analysis for survey research
Kent, Raymond A., (2001)
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Kent, Raymond A., (1993)
- More ...