Measuring Miscomprehension for Televised Communications Using True-False Questions.
| Year of publication: |
1983
|
|---|---|
| Authors: | Schmittlein, David C ; Morrison, Donald G |
| Published in: |
Journal of Consumer Research. - University of Chicago Press. - Vol. 10.1983, 2, p. 147-56
|
| Publisher: |
University of Chicago Press |