Measuring personal cultural orientations : scale development and validation
Year of publication: |
2010
|
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Authors: | Sharma, Piyush |
Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. 38.2010, 6, p. 787-806
|
Subject: | Interkulturelles Management | Cross-cultural management | Individualismus | Individualism | Kollektivismus | Collectivism | Performance-Messung | Performance measurement | Konsumentenverhalten | Consumer behaviour |
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