Measuring readership of newspaper advertisment
Year of publication: |
1962
|
---|---|
Authors: | Davenport, John Scott ; Parker, Edwin Brewington ; Smith, Stewart A. |
Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 2.1962, 4, p. 2-9
|
Subject: | Zeitungsanzeigen | Werbungsbetrieb | Vereinigte Staaten |
-
Repetitive advertising in newspapers : a study of two new products
Stewart, John B., (1964)
-
Ringel, Walter, (1961)
-
Can advertising markets be defined or measured as geographical areas?
Donnahoe, Alan S., (1953)
- More ...
-
Criteria for media comparisons : a critique
Smith, Stewart A., (1965)
-
Factors influencing the relationship between buying plans and ad readership
Smith, Stewart A., (1965)
-
How do consumers choose between brands of durable goods?
Smith, Stewart A., (1970)
- More ...