Measuring risk‐adjusted customer lifetime value and its impact on relationship marketing strategies and shareholder value
Year of publication: |
2005
|
---|---|
Authors: | Ryals, Lynette J. ; Knox, Simon |
Published in: |
European Journal of Marketing. - Emerald Group Publishing Limited, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 39.2005, 5/6, p. 456-472
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Relationship marketing | Value analysis | Shareholders | Customers |
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