Measuring rural consumers' willingness to pay for quality labels using experimental auctions : the case of aflatoxin-free maize in Kenya
Year of publication: |
January 2016
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Authors: | DeGroote, Hugo ; Narrod, Clare ; Kimenju, Simon C. ; Bett, Charles ; Scott, Rosemarie P. B. ; Tiongco, Marites M. ; Gitonga, Zachary M. |
Published in: |
Agricultural economics : the journal of the International Association of Agricultural Economists. - Hoboken, NJ : Wiley-Blackwell, ISSN 0169-5150, ZDB-ID 742889-3. - Vol. 47.2016, 1, p. 33-45
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Subject: | Aflatoxins | Maize | Kenya | Willingness to pay | Consumers | Rural | Zahlungsbereitschaftsanalyse | Kenia | Konsumentenverhalten | Consumer behaviour | Ländlicher Raum | Rural area | Experiment | Mais | Maisanbau | Maize production | Maismarkt | Maize market | Warenkennzeichnung | Product labelling |
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