Measuring Service Quality in Construction Project Management Service at Aic Management Co., Ltd.- a Dimension-by-Dimension Analysis

In construction industry today, the consultancy companies need to improve service quality- an important part of consultancy service - in order to enhance customers' loyalty, boosting business for future projects and word of mouth reputation. The question is whether the dimensions applied to measure the quality of the generic services can be applied to professional services such as construction project management service? If yes, how to do so? The research aims to conduct an assessment on service quality at AIC Management Co., Ltd based on SERVQUAL, a form of dimension-by-dimension analysis. The outcome would provide management with a big picture of current service quality. Consequently, recommendations will be provided according to the findings