Measuring social media impact on Impulse Buying Behavior
Year of publication: |
2023
|
---|---|
Authors: | Singh, Prakash ; Sharma, Bhuvanesh Kumar ; Arora, Lokesh ; Bhatt, Vimal Kamleshkumar |
Published in: |
Cogent business & management. - London : Taylor & Francis, ISSN 2331-1975, ZDB-ID 2837523-3. - Vol. 10.2023, 3, Art.-No. 2262371, p. 1-21
|
Subject: | Consumer | Impulse Buying Behavior (IBB) | Impulse Buying Intention (IBI) | Social media | Social Media Advertisement (SMA) | Social Media Community (SMC) | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Emotion |
Type of publication: | Article |
---|---|
Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Other identifiers: | 10.1080/23311975.2023.2262371 [DOI] hdl:10419/294656 [Handle] |
Source: | ECONIS - Online Catalogue of the ZBW |
-
Measuring social media impact on Impulse Buying Behavior
Singh, Prakash, (2023)
-
Baxter, Katherine, (2024)
-
Online customer engagement through blogs in India
Verma, Sanjeev, (2014)
- More ...
-
Influencer marketing : an instrument to proliferation of the digital occurrence
Sharma, Bhuvanesh Kumar, (2021)
-
Measuring social media impact on Impulse Buying Behavior
Singh, Prakash, (2023)
-
Bhatt, Vimal Kamleshkumar, (2022)
- More ...