Measuring status orientations : scale development and validation in the context of an Asian transitional economy
Siok Kuan Tambyah, Nguyen Thi Tuyet Mai, and Kwon Jung
Year of publication: |
2009
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Authors: | Tambyah, Siok Kuan ; Mai, Nguyen Thi Tuyet ; Jung, Kwon |
Published in: |
Journal of marketing theory and practice. - Statesboro, GA : Assoc., ISSN 1069-6679, ZDB-ID 20346220. - Vol. 17.2009, 2, p. 175-187
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