Measuring Stock Market Reaction to Sponsorship Announcements : The Case of FIAT and JUVENTUS
Year of publication: |
2008
|
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Authors: | Spais, George S. ; Filis, George N. |
Publisher: |
[S.l.] : SSRN |
Subject: | Ankündigungseffekt | Announcement effect | Börsenkurs | Share price | Sponsoring | Sponsorship | USA | United States |
Description of contents: | Abstract [papers.ssrn.com] |
Extent: | 1 Online-Ressource |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments May 2008 erstellt Volltext nicht verfügbar |
Classification: | M37 - Advertising ; M39 - Marketing and Advertising. Other |
Source: | ECONIS - Online Catalogue of the ZBW |
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