Measuring the advertising efficiency of the top US sports advertisers
Natalie Brown and Yunjae Cheong
| Year of publication: |
2013
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|---|---|
| Authors: | Brown, Natalie ; Cheong, Yunjae |
| Published in: |
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS. - Abingdon, Oxon : Routledge, Taylor & Francis, ISSN 2163-9159, ZDB-ID 2732597-0. - Vol. 23.2013, 1, p. 23-40
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| Subject: | advertising efficiency | media spending | sports advertising | gross profits | brand value | data envelopment analysis | Technische Effizienz | Technical efficiency | Werbung | Advertising | Data-Envelopment-Analyse | Data envelopment analysis | Werbewirkung | Advertising effects | Markenführung | Brand management | USA | United States | Online-Marketing | Internet marketing | Sportmarketing | Sports marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | Zsfassung in chin. Sprache |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010406130