Measuring the Appraisal of Ad-Based Affect with Ad Promises
Year of publication: |
1998
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Authors: | Peterson, Mark ; Malhorta, Naresh K. |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 1897731. - Vol. 42.1998, 3, p. 227-240
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