MEASURING THE COMMUNICATION EFFECTS OF SALES PROMOTION IN A FOOD COMPANY
Year of publication: |
2013
|
---|---|
Authors: | Mesaros, Ines ; Dokic, Nenad ; Penic, Mirjana |
Published in: |
Economics of Agriculture. - Insititut za Ekonomiku Poljoprivrede. - Vol. 60.2013, 1
|
Publisher: |
Insititut za Ekonomiku Poljoprivrede |
Subject: | sales promotion | metric conjoint analysis | food company | Agribusiness | Consumer/Household Economics | Industrial Organization | Labor and Human Capital |
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