Measuring the cost and value of marketing
Stanley C. Hollander
| Year of publication: |
1968
|
|---|---|
| Authors: | Hollander, Stanley C. |
| Published in: |
Marketing management and administrative action. - New York, NY [u.a.] : McGraw-Hill. - 1968, p. 719-729
|
| Type of publication: | Article |
|---|---|
| Notes: | aus: Business Topics. Vol. 9. 1961, summer |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002861692