Measuring the effect of risk attitude on marketing behavior
Year of publication: |
2014
|
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Authors: | Franken, Jason R. V. ; Pennings, Joost M. E. ; García, Philip |
Published in: |
Agricultural economics : the journal of the International Association of Agricultural Economists. - Hoboken, NJ : Wiley-Blackwell, ISSN 0169-5150, ZDB-ID 742889-3. - Vol. 45.2014, 5, p. 525-535
|
Subject: | Risk attitude | Risk behavior | Marketing | Risikopräferenz | Experiment | Risiko | Risk | Entscheidung unter Risiko | Decision under risk |
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