Measuring the effectiveness of image and linkage advertising : the nitty-gritty of maxi-marketing
Arch G. Woodside
| Year of publication: |
1996
|
|---|---|
| Authors: | Woodside, Arch G. |
| Publisher: |
Westport, Conn. [u.a.] : Quorum Books |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XXIV, 251 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Notes: | Bibliography: p245-247. - Includes index |
| ISBN: | 0-89930-984-4 |
| Source: |
Persistent link: https://www.econbiz.de/10004323512