Measuring the effects of advertising on green industry sales : a generalized propensity score approach
Yajuan Li, Marco A. Palma, Charles R. Hall, Hayk Khachatryan and Oral Capps Jr.
| Year of publication: |
2019
|
|---|---|
| Authors: | Li, Yajuan ; Palma, Marco A. ; Hall, Charles R. ; Khachatryan, Hayk ; Capps, Oral |
| Published in: |
Applied economics. - New York, NY : Routledge, ISSN 1466-4283, ZDB-ID 1473581-7. - Vol. 51.2019, 12, p. 1303-1318
|
| Subject: | dose-response function | green industry | ornamental plants | Werbung | Advertising | Werbewirkung | Advertising effects | Industrie | Manufacturing industries | Umweltbelastung | Pollution | Umweltmanagement | Environmental management | Deutschland | Germany |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/00036846.2018.1527448 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012196540