Measuring the effects of advertising polysemy on branding
Ulysses J. Brown; Anshu Saxena Arora; Amit Arora
| Year of publication: |
2013
|
|---|---|
| Authors: | Brown, Ulysses J., III. ; Arora, Anshu Saxena ; Arora, Amit |
| Published in: |
Cultural and technological influences on global business. - Hershey, Pa. : Business Science Reference, ISBN 1-4666-3966-0. - 2013, p. 63-85
|
| Subject: | Werbeplanung | Advertising planning | Linguistik | Linguistics | Markenführung | Brand management |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009756854