Measuring the effects of advertising : the digital frontier
Year of publication: |
2015
|
---|---|
Authors: | Lewis, Randall ; Rao, Justin M. ; Reiley, David H. |
Published in: |
Economic analysis of the digital economy. - Chicago, Ill. [u.a.] : Univ. of Chicago Press, ISBN 978-0-226-20684-4. - 2015, p. 191-218
|
Subject: | Werbewirkung | Advertising effects | Online-Marketing | Internet marketing | Messung | Measurement | Zukunft | Future |
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