Measuring the effects of event sponsorship : theoretical frameworks and image transfer models
Margarida Abreu Novais; Charles Arcodia
| Year of publication: |
2013
|
|---|---|
| Authors: | Abreu Novais, Margarida ; Arcodia, Charles |
| Published in: |
Journal of travel and tourism marketing. - Binghamton, NY : Haworth Press, ISSN 1054-8408, ZDB-ID 1408990-7. - Vol. 30.2013, 3/4, p. 308-334
|
| Subject: | brand image transfer | sponsorship | events | Sponsoring | Sponsorship | Markenimage | Brand image | Markentransfer | Brand extension | Sportveranstaltung | Sport event | Event-Marketing | Event marketing | Werbewirkung | Advertising effects |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009775413