Measuring the effects of new brand introduction on inter-brand strategic interaction
Year of publication: |
1999
|
---|---|
Authors: | Chintagunta, Pradeep K. |
Published in: |
European Journal of Operational Research. - Elsevier, ISSN 0377-2217. - Vol. 118.1999, 2, p. 315-331
|
Publisher: |
Elsevier |
Saved in:
Online Resource
Saved in favorites
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